Coffee has an intricate world of its own. We get a glimpse when relishing a warm cup, as our thoughts wander to the many hands involved from crop to cup – the farmers nurturing beans, workers transporting them, roasters perfecting flavor. Though brewing is simple, producing high-quality coffee is multifaceted.
At Bean Ground, we believe comprehending the human dimension of coffee is critically important. The global web of producers, distributors, and consumers exceeds 600 million – more than double the U.S. population. It’s a vast network.
Unfortunately, many key contributors struggle, despite coffee being a major industry. Though small-scale farmers grow 80% of coffee, 44% live in poverty, with 22% in extreme poverty. Women run 20-30% of small farms and provide 70% of labor, yet earn 40% less income. Moreover, climate change brings unpredictable weather, crop threats from pests, and water shortages from deforestation, making sustainable farming harder. Though coffee commerce grows, rewards are not fairly distributed, leaving vulnerable groups in worse conditions.
It’s overwhelming to consider all these issues facing the hands that make our daily coffee possible. But as members of this community, however small, we can still create meaningful impact through conscious actions. By joining together, we can steadily work towards constructive change.
At Bean Ground, we recognize many complex challenges, but given our size, we chose to focus efforts where we feel our influence can foster significant positive change – bringing more equity to women in the coffee supply chain.
Though women participate extensively in coffee, from farming to pouring your morning espresso, they face barriers like:
- Producing 35% lower yields than male farmers
- Earning 40% less income from coffee sales
- Having 54% less access to agricultural training and support
We believe this gender gap stems largely from four interconnected issues:
- Lack of transparency in coffee pricing stops farmers from determining fair values for their crops.
- Unclear processes reduce women’s agency in negotiating deals and improving methods.
- Inaccessible information limits abilities to trade ethically and profitably.
- Scarce resources restrict opportunities to invest in equipment, training, and techniques to grow better-quality beans.
This fosters an unjust cycle where women struggle to progress from instability and hardship.
But chains based on open communication and mutual support can transform the model by empowering women farmers through every link.
At Bean Ground, we commit to sourcing beans in ways that bridge gaps for women across all levels of coffee production. By connecting through ethical trade, we aim to help mothers, families, and communities thrive, bringing our beloved beverage closer toward sustainable fairness for all involved, from the hands that carefully tend crops to the hands that finally raise your morning cup.
We invite you to join us by enjoying coffee that supports positive change. Together, we can make a difference.