Starbucks Will Be Donating 100 Million Healthy Coffee Trees By 2025
We all now that coffee doesn’t grow on trees, but coffee certainly does. Starbucks should know as they have proved that coffee is a booming business and an excellent way to make money. To ensure that the money doesn’t stop trickling in Starbucks have pledged to plant 100 million coffee trees for coffee farmers by the year 2025.
This is part of Starbucks incentive to provide support for coffee farmers worldwide with open-source agronomy, financing, and access to much-needed data. According to Starbucks, healthy coffee trees will be provided free of charge to coffee farmers around the globe to replace trees that have been impacted by diseases due to a warming climate.
Giving back to the coffee industry is nothing new to Starbucks. In September 2015 they launched the Starbucks One Tree for Every Bag initiative which planted one tree for every bag of coffee purchased at participating stores throughout the United States. So far that incentive has enabled Starbucks to donate over 25 million trees.
“We have heard directly from farmers that healthy trees are what they need now, more than ever, so this long-term approach coupled with the right resources directly correlates to the stability of their family as well as the future of coffee,” said Cliff Burrows, group president, Global Coffee, Starbucks.
Starbucks is one of the world’s largest purchasers of Arabica coffee beans and has already set up a vast and robust tree distribution network. With such an extensive network Starbucks can easily integrate new healthy, rust-resistant coffee trees into its pool of farmers.
To date, Starbucks has given back to coffee farmers with investments including:
- Ethical Sourcing Standard: 99% of coffee purchased by Starbucks has been verified as ethically sourced through its C.A.F.E. Practices standards developed with Conservation International more than a decade ago.
- Healthy Coffee Trees: The donation of enough funds to plant 25 million rust-resistant coffee trees with the first phase of distribution including over 10 million coffee trees sent to farmers in need across El Salvador, Guatemala, and Mexico. More than 6,200 farming families received new coffee trees helping to rehabilitate more than 2,500 hectares of farmland, and nearly 800 temporary jobs were created to support the initial distribution.
- Farmer Financing: Committing $50M in affordable credit for coffee farmers and cooperatives by 2020 so that farmers can reinvest in their farms
- Agronomy Support: Investing $20 million in open-source agronomy through a network of eight Farmer Support Centers to train 200,000 coffee farmers by 2020, leveraging the research at Hacienda Alsacia, Starbucks global agronomy center in Costa Rica.
Going forward, the company will continue its relationship with coffee supplier nurseries in Guatemala, Mexico, and El Salvador as well as develop new supplier farms in additional coffee regions around the globe that would also benefit from the re-planting of coffee trees.